SSEBONGRAMA + Citygate Outlets: A Summer of Relaxation in Tung Chung

Description

 This summer, Citygate Outlets has invited the hugely popular contemporary art IP SSEBONGRAMA (Boneless Duck) under IPX to present the world's first 'SSEBONGRAMA + Citygate Outlets: A Summer of Relaxation' collaborative project from 16 July to 31 August 2026. This project perfectly showcases SSEBONGRAMA's interpretation of modern society and the 'blissful emptiness' of the soul, resonating strongly with the MZ generation.

Citygate Outlets will transform into the 'SSEBONGRAMA Boneless Duck Town', bringing to life the fun daily lives of SSEBONBRAMA's three main characters: BOORI, who wants to do things but is too lazy to take action; COCORI, small in size but with a strong, free spirit; and MONDE, the Monday ghost who always appears after a holiday. Let's take a break from the hustle and bustle and embark on a journey to the blissfully empty 'SSEBONGRAMA Boneless Duck Town' this summer, enjoying a relaxing and healing getaway!

Global Contemporary Art IP Phenomenon Captivating the MZ Generation - SSEBONGRAMA Makes Its Adorable Debut in Hong Kong!

Stroll Through the 'SSEBONGRAMA Boneless Duck Town' and Explore 8 Interactive Photo Spots for the Ultimate Relaxing Experience

This summer, Citygate Outlets will turn into a life-size art installation - the 'SSEBONGRAMA Boneless Duck Town', a peaceful retreat away from the hustle and bustle of city life. Get ready to explore interactive experiences and embark on a journey filled with blissful emptiness! Making their first appearance at Citygate Outlets, SSEBONGRAMA's trio of characters - BOORI, COCORI, and MONDE - will guide you through eight themed scenes, including the 'SSEBONGRAMA MONDE Cave' at the ground floor entrance, the 'SSEBONGRAMA Boneless Duck Town' art painting in the second-floor atrium plaza, and scenes from the original work such as 'Boneless Duck Town Beach Coast', 'Cliffside Cafe', 'Boneless Duck Cozy Cottage', 'Office Building', and 'DUCKING Basketball Court'. Don't miss the world's first 'SSEBONGRAMA SSEBONG-11' convenience store on the second-floor footbridge and the 'SSEBONGRAMA Pop-up Store by LINE FRIENDS', inspired by the 2026 summer artwork 'SSEBONGRAMA ORICE CREAM', which conveys the core concept of 'Melting is normal'. Through the language of contemporary art, it reminds us that relaxation is natural, and there's no better way to embrace the season than by melting into the easy-going summer vibes, just like a delicious ice cream.

As you wander through the different scenes, be sure to check out the fun digital interactive game, 'BOORI's Watermelon Defense'. Simply download the TAIKOO+ mobile app or follow Citygate Outlets on WeChat, register as a CLUB CG associate member, or present your e-membership card to join the game. Complete the challenge and take home a limited-edition 'SSEBONGRAMA + Citygate Outlets SSEBONG-11 Double-sided Magnetic Signboard Lamp'!

This summer, follow BOORI and COCORI to the 'SSEBONGRAMA Boneless Duck Town' at Citygate Outlets, slow down, and let go of your worries. Embrace the purest form of blissful emptiness!